Privacy policy

MAFAURA Privacy Policy

Last updated: 27 August 2026

MAFAURA is an online retail brand operated by ABD ECOM VENTURES LTD (“MAFAURA”, “we”, “us”, or “our”).

This Privacy Policy explains how we collect, use, store, process and disclose personal information when you visit mafaura.com, create an account, make a purchase, contact us, or otherwise use our products and services.

Our store is powered by Shopify, which provides the ecommerce infrastructure used to operate MAFAURA.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with MAFAURA, we may collect the following information:

Contact information

This may include:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

Order and transaction information

This may include:

  • Products viewed or purchased

  • Shopping cart activity

  • Order history

  • Returns, refunds and cancellations

  • Delivery information

  • Payment status

Payment information

Payments are processed through Shopify Payments and other authorised payment providers.

Depending on the payment method used, payment providers may process information such as:

  • Card details

  • Payment method

  • Transaction information

  • Billing information

  • Payment confirmation

MAFAURA does not generally need to directly store complete payment-card information.

Account information

If you create a customer account, we may process information including:

  • Account credentials

  • Account preferences

  • Saved addresses

  • Order history

Communications

We may retain information you provide when contacting us regarding:

  • Customer support

  • Returns

  • Refunds

  • Orders

  • Complaints

  • Product enquiries

Device and technical information

When you use our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Network information

  • Cookie identifiers

  • Website activity

Usage information

We may collect information regarding how you interact with our website, such as:

  • Pages visited

  • Products viewed

  • Search activity

  • Cart activity

  • Checkout activity

  • Referral source

2. How We Collect Personal Information

We may collect information:

  • Directly from you when you place an order, create an account or contact us

  • Automatically when you use our website

  • Through cookies and similar technologies

  • From Shopify and other service providers

  • From payment processors

  • From fulfilment and delivery partners

  • From analytics and marketing providers

  • From other third parties where permitted by law

3. How We Use Your Personal Information

We may process personal information for the following purposes.

Processing and fulfilling orders

We use information to:

  • Process purchases

  • Confirm payments

  • Fulfil orders

  • Arrange shipping

  • Provide tracking information

  • Process returns and refunds

  • Communicate regarding your order

Customer support

We use information to:

  • Respond to enquiries

  • Investigate delivery problems

  • Resolve complaints

  • Process refunds and returns

  • Provide customer assistance

Improving MAFAURA

We may use information to:

  • Understand how customers use our website

  • Improve navigation and checkout

  • Improve our products and services

  • Personalise customer experiences

  • Analyse store performance

Security and fraud prevention

We may process information to:

  • Protect customer accounts

  • Identify suspicious transactions

  • Prevent fraud

  • Protect our website and systems

  • Investigate potentially unlawful activity

Marketing

Where permitted by law, we may use information to send:

  • Promotional emails

  • Offers

  • Product announcements

  • Discounts

  • Other marketing communications

Where consent is required, we will request it.

You may unsubscribe from promotional emails at any time using the unsubscribe link contained in the communication.

You may still receive essential transactional messages regarding orders, payments or your account.

Legal and regulatory requirements

We may process information where necessary to:

  • Comply with applicable laws

  • Maintain business and tax records

  • Respond to lawful requests from authorities

  • Establish or defend legal claims

  • Enforce our terms and policies

4. Legal Bases for Processing

Where UK GDPR or similar data protection laws apply, we may process personal information because:

  • Processing is necessary to fulfil our contract with you

  • Processing is necessary to comply with a legal obligation

  • We have a legitimate business interest

  • You have provided consent

Where processing is based on consent, you may withdraw that consent where applicable.

5. Shopify

MAFAURA operates using Shopify.

Shopify processes personal information in order to provide ecommerce, checkout, payment, security, analytics and related services.

Information submitted through MAFAURA may therefore be processed by Shopify and its service providers.

You can learn more about Shopify's privacy practices through Shopify's privacy documentation and privacy portal.

6. Fulfilment and Dropshipping Partners

Some MAFAURA products may be fulfilled by third-party suppliers and fulfilment partners, including dropshipping providers.

Where necessary to fulfil an order, we may provide relevant information such as:

  • Customer name

  • Shipping address

  • Telephone number where required for delivery

  • Products ordered

  • Order information

to fulfilment providers, warehouses and shipping carriers.

These parties receive only the information reasonably required to process and deliver your order.

Some fulfilment providers may operate outside the United Kingdom.

7. Payment Providers

Payments may be processed by Shopify Payments and other payment providers offered at checkout.

Payment providers process payment information under their own privacy policies and security standards.

MAFAURA does not control every aspect of how external payment providers process personal information.

8. Shipping and Delivery Providers

We may share necessary order information with:

  • Couriers

  • Postal services

  • Warehouses

  • Fulfilment companies

  • Logistics providers

for the purpose of delivering your purchase and providing tracking information.

9. Marketing and Analytics Providers

We may use third-party services to:

  • Measure website traffic

  • Analyse store performance

  • Understand advertising effectiveness

  • Deliver marketing

  • Personalise advertising where permitted

These providers may use cookies or similar technologies subject to applicable consent requirements.

10. Cookies

MAFAURA and our service providers may use cookies and similar technologies.

Cookies may be used for:

  • Essential website functionality

  • Shopping cart functionality

  • Customer account functionality

  • Security

  • Remembering preferences

  • Analytics

  • Advertising and marketing

Where required by law, non-essential cookies will be used only after appropriate consent.

You may manage certain privacy choices through your browser settings and any cookie-management tools provided on our website.

11. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to:

  • Shopify

  • Payment providers

  • Fulfilment and dropshipping providers

  • Warehouses

  • Shipping carriers

  • IT and cloud-service providers

  • Customer-support providers

  • Analytics providers

  • Marketing providers

  • Professional advisers

  • Government authorities where legally required

We may also disclose information in connection with:

  • A merger

  • Sale of the business

  • Restructuring

  • Insolvency

  • Other corporate transaction

We do not disclose personal information to third parties without a legitimate business or legal reason.

12. International Data Transfers

Some of the organisations used to operate MAFAURA may process personal information outside the United Kingdom.

This may include Shopify, technology providers, fulfilment providers, suppliers and logistics partners.

Where required by applicable law, appropriate safeguards will be used for international transfers, such as:

  • UK-approved contractual safeguards

  • Standard Contractual Clauses

  • Adequacy regulations or decisions

  • Other lawful transfer mechanisms

13. Data Retention

We retain personal information only for as long as reasonably necessary for purposes including:

  • Processing orders

  • Providing customer support

  • Maintaining financial and tax records

  • Complying with legal obligations

  • Resolving disputes

  • Preventing fraud

  • Enforcing agreements

Retention periods may differ depending on the type of information involved.

14. Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information.

Our ecommerce infrastructure is provided through Shopify and secure payment providers.

However, no internet-based service can guarantee absolute security.

Customers should protect their account credentials and should not share passwords or sensitive information unnecessarily.

15. Children's Privacy

MAFAURA is not intended to collect personal information directly from children who are not legally able to enter into transactions under applicable law.

If you believe that a child has provided us with personal information improperly, please contact us so that we can review and, where appropriate, delete the information.

16. Your UK Data Protection Rights

Depending on the circumstances and applicable law, you may have rights including:

Right of access

You may request information about personal data we hold about you.

Right to correction

You may request correction of inaccurate or incomplete personal information.

Right to deletion

You may request deletion of certain personal information where legally applicable.

Right to restrict processing

You may ask us to restrict certain processing activities.

Right to object

You may object to certain processing, including certain forms of direct marketing.

Right to data portability

In certain circumstances, you may request your information in a portable format.

Right to withdraw consent

Where processing is based on consent, you may withdraw that consent.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

To exercise a privacy right, contact:

support@mafaura.com

We may need to verify your identity before completing certain requests.

17. Marketing Preferences

You can unsubscribe from promotional emails at any time by:

Unsubscribing from marketing does not stop essential communications relating to purchases, delivery, refunds or customer accounts.

18. Third-Party Websites

MAFAURA may contain links to third-party websites or services.

We are not responsible for the privacy, security, accuracy or content of external websites.

You should review the privacy policies of third-party services before providing personal information to them.

19. Complaints

If you have a concern about how MAFAURA handles your personal information, please contact us first at:

support@mafaura.com

If you are in the United Kingdom and remain dissatisfied, you may also have the right to lodge a complaint with the Information Commissioner's Office (ICO) or another competent data-protection authority.

20. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect:

  • Changes in our business

  • New suppliers or services

  • Changes in technology

  • Changes in applicable law

  • Operational or regulatory requirements

The latest version will be published on mafaura.com together with the updated revision date.

21. Contact Information

For questions about privacy, personal information or your data-protection rights, contact:

Brand: MAFAURA
Operator/Data Controller: ABD ECOM VENTURES LTD
Website: mafaura.com
Email: support@mafaura.com

ABD ECOM VENTURES LTD is responsible for the processing of personal information described in this Privacy Policy where it acts as the data controller.